Sunday, August 29, 2010

Review of "Sway The Irresistible Pull of Irrational Behavior

I picked up Sway The Irresistible Pull of Irrational Behavior when I was passing thought the airport a couple of trips ago. Mario Vittone reviews it here at Weekly Leader, another short review here.

Sway is a  good read, and a good introduction  to the subject of cognitive biases. which I have not given much thought to before. A couple of the examples used were the Tenerife airport disaster  and the Mount Everest Disaster which was the subject of Jon Krakauer's  book Into Thin Air.

If you have ever had a "what was I thinking" moment after an incident or near incident it is likely you have been the victim of cognitive bias. If you have to make operational  decisions, understanding how to avoid bias could be critical.


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